We always wear variations of FEDEX uniforms as designed and provided by FEDEX including parkas, sweaters etc. I don't think its a good idea for everyone going out on their own uniforming-up in their own design and calling it FEDEX. We contract with FEDEX and therefore abide by their guidelines in attire as well as equipment specifications. I can't say for sure that wearing the uniform gets us better treatment or just simply being FEDEX affords us those privliges, but we do frequently 'jump the line' in many places at the beckoning of the customer.
Ditto.
If FedEx did not have a uniform, Diane and I would come up with a uniform of our own because a uniformed driver always looks more professional than a non-uniformed driver. Uniforms also have value in that they are work clothes designed with durability and ease of care in mind.
FedEx is one of the world's largest and most respected corporations. The FedEx brand is widely recognized and FedEx people are generally trusted by their customers and the general public.
When we first started with FedEx, the uniforms distinguished the divisions with different colors in the shirts. That has been minimized to using the same shirts corporation wide with the color differences only in the division logo that is embroidered on the shirt. The distinctive White Glove Services logo was also dropped. That happened because, as Fred Smith said, "our customers are colorblind." Most don't distinguish between one division and another. They simply know the company as FedEx.
We proudly wear the FedEx uniform because we want to be identified with the company. We want to help build additional trust in the FedEx brand with the excellent service our customers see us -- FedEx uniformed people -- provide.
We don't want to be something distinct or different than a common FedEx driver in our customers' mind. We don't want to be a team for whom the FedEx uniform is not good enough. It is a very good thing to be a common FedEx driver because so many of them have done such a good job for customers so many times that the common FedEx driver has come to be a trusted American icon.
We are not own-authority carriers out there to build our reputation. We are leased contractors out there to build our carrier's reputation, and that of FedEx Corporation, its parent company.