Impressive. Professional. Very well done. I presume that Progressive brought its resources to bear to produce this piece, which explains the high quality.
The piece raises the bar, sets a tone and presents possibilities for carriers fleet owners who wish to differentiate themselves from others in the industry. I can see even individual owner-operators making videos like this to promote themselves as the professionals of choice for shippers, brokers and agents to use.
YouTube is filled with trucker videos that talk about life on the road. Why not step it up a bit and promote your business too?