RE: Your Competitors RE: Evolution or Revolution
Alright I was gonna just keep my mouth shut and my fingers idle but I just can't do it anymore. Lots of truth in the previous posts, and even some rhetoric. O.k. maybe lots of rhetoric to. Here's the way I see it not that it matters.
Dr. Phil, IN MY OPINION, has an ego the size of Alaska. Quite ritely so. He, in his mind is successful. He has accomplished much more in the two to three years that he has been in expediting, than many have, from what I can gather, in 8 or 10 years or more. Kudos to you and Diane.(nice truck by the way). He is also man enough to stand down when he is wrong, and correct himself when he believes necessary. However, as I was told by a very wise man at one time, success is what you make of it. Bret Favre is a successful quarterback, he was the day he became a professional quarterback. That was his goal! To become one of the best in history was just a level of success. Get what I'm saying here? Success is in YOUR mind. In other words, if successful means owning 1 truck free and clear, and you own one truck free and clear, then you are successful in your opinion, and probably a few others. If you think owning a $200,000.00 specialty hauler with all the bells and whistles is successful, and that is so then you are successful in YOUR mind. How many nickles you have to rub together has only to do with how successful others think you are.
Enough about that.
The expediting industry has evolved, from just in time automotive freight, so companys didn't have to warehouse, to agriculture, to medical, to government, to manufacturing....etc....etc....It will continue to do so, reaching proportions unknow. It will fluctuate with the economy, but not necessarily in sync with the economy. What we have recently seen, I believe is a slight downturn in the industry due to lack of necessity vs. economic value. In laymans terms, maybe its ok to get there a day later for a few dollars less. Eventually once again demand will over ride supply. i.e. not enough trucks more freight that has to get there faster combined with too much freight that can wait one more day. Wether or not we have hit the plateau in expediting, supply outweighing demand is yet for me to determine in my own successful little mind. For the time being I believe I will reach another level of success when I pay off the truck I was successful in obtaining!
Fortunately, the expediting industry is not about the customer saving money, it is more, I would have to say, about SAVING HIS OWN ARSE, better known as "OOPS" freight. Or exclusive use, and of course there are other reasons. The day when you can run a expedite load for the same amount as a ltl or truckload, is the day that expediting dies. So, the mentality that the customer is trying to save money on expedited freight is a false pretense or an oxymoron.
If he has a choice who to use, yea he may shop around, but there are different levels of specified needs. Just like there are different levels of success.
The ltl carriers getting into the business just escalates the awareness of expediting. Companys using ltl carriers for expediting will soon learn what true expediting is, and will determine what their level of need is. Price, alot of times is not the only determining factor.
My laptop is a dinosaur, it gets the job done though. My truck is to, and likewise it gets the job done.
MAN DID I GO AWRY, sorry.
By the way, tomorrow I will be heading to pick up my new specialty expedited truck! It is a 07 Toyota single axel car hauling, expedite carring, temperature controlled flatbed, with a liftgate!!!
Kempers_gramp