Rumors were that DeSantis was going to run for President. He still might. The " attack ads " are designed to keep his poll numbers down. He hasn't been able to respond much. Trump's team got an early start to define him.
This reminds me of when Romney held onto most of his advertising money until the end of his Presidential campaign to use it. Saving it so he could finish strong and win the Presidency. But by that time the Obama/Biden campaign defined him in the public's eye as a non tax paying, dog torturing, childhood bully vulture capitalist that wanted to "put y'all back in chains". It was too late.
This reminds me of when Romney held onto most of his advertising money until the end of his Presidential campaign to use it. Saving it so he could finish strong and win the Presidency. But by that time the Obama/Biden campaign defined him in the public's eye as a non tax paying, dog torturing, childhood bully vulture capitalist that wanted to "put y'all back in chains". It was too late.