Suds;
This is a great question. It could have been posted in the "Ask the Recruiter" forum also.
Reality of recruiting a driver or owner-operator:
The trucking industry places an average cost of $5,500 per recruit
Why so much?
*Trucking company places half-page ad, one issue, in a trucking magazine - cost around $1250
*Trucking company hires recuiter or safety person to recruit trucks, average salary - good recruiter - $40,000. Recruiter hires @ 100 per year - cost per driver - $400
*Trucking company pays portion of recruiter's taxes due on wages, benefits package, retirement plan - an additional $20,000. Recruiter hires @ 100 per year - cost per driver - $200
*Trucking company builds building or pays rent for operations/safety/recruiting - portion attributed to recruiting varies, estimated cost per driver - varies, but not cheap.
*Trucking company installs phone system and places toll-free 800 number. Recruiter probably spends 2 - 3 hours with potential driver before driver commits - cost - @ $40
*Trucking company prepares for driver for orientation - paperwork preparation time alone - 3 - 4 hours per driver, clerical person prepares at $27,500 salary - about $53, not including taxes and benefits.
*Trucking company materials for orientation - permits, driver's manual, actual paperwork, compliance pocketbooks, file folders, accident camera kit, logbooks, etc .... - estimated cost per driver $500
*Trucking company purchases signs for vehicle, small size - $35 per truck (imagine the cost of large signs) Trucking company pays to have those signs applied. Total cost per driver - $50
*Trucking company conducts an orientation - let's do a short, 1 day deal, conducted by one person or employee, $160 for wages, (not including portion of taxes or benefits package) 4 drivers in orientation, cost per driver $40
*Trucking company buys lunch for each driver in orientation, cost per driver - $10
*Orientation materials, such as VCR for videos, Safety Videos, ID Card machines, ID Card supplies and the similar, cost varies, but let's just say $10 per driver.
*Orientation completed, now clerical person spends another 3 to 4 hours on each driver to build computer profiles in dispatch, build profiles for satellite software, keys drug testing info and the similar - another $53 per driver, not including costs for portion of taxes and benefits.
Mechanic installs Satellite system in truck........
I could continue with all of the details if you would like, but should not be necessary. You get the idea.
Why driver retention and lowering turnover is so important. Drivers doing their homework to discover if what they (the driver) wants to do is closely matched to what the company actually does, and why it is so important for the company to set good standards on the hiring requirements of Owner-operator/Drivers.
FYI - the Trucking Industry as a whole has driver turnover of 129% per year. Some of the quality carriers, such as Crete, have turnover at around 34%. PTL LLC is at 23.44% and I am very proud of that.
Great question. Hope this helped.
Thanks,
HotFr8Recruiter