My boss has very specific average numbers he needs the truck to run, based on the truck investment and operating costs. If Fedex wants the TVAL truck, they need to pay a rate that reflects the cost of doing business for that truck, whether it is a TVAL load or not.
Be careful about developing a sense of entitlement to high-paying loads.
Buying an expensive truck in no way obligates any carrier to come up with expensive freight to put on it. Nor does it in any way place you higher in a dispatch order when ordinary freight is the only freight available to haul. It will not prohibit competitors from entering the lucrative market and driving prices down. It will not assure a ready supply of expensive freight to haul in these recessionary times.
It is not true that "If Fedex wants the TVAL truck, they need to pay a rate that reflects the cost of doing business for that truck, whether it is a TVAL load or not."
No shipper of non-TVAL freight will agree to a higher price so TVAL trucks can be subsidized. FedEx has already attracted TVAL trucks into the fleet without paying special rates on non-TVAL freight. (The slight spiff paid to reefer trucks at FDCC goes to all reefer trucks, not just TVAL. It recognizes and helps offset reefer costs.)
There is a waiting list to get into White Glove reefer work. When a waiting list exists, there is no market need for FedEx or any other carrier to pay more to attract a certain type of truck and high-quality teams.
Key concept: Market need
Dangerous concept: Entitlement
What is true for a full-featured TVAL truck is also true for a low-end dry (non-reefer) truck. When you enter a market with a piece of equipment, you become eligible to haul certain kinds of freight, but you do not become entitled to haul it.
To succeed in this business, you have to do more than buy a truck and wait for the roast chicken to fly into your mouth.
A White Glove truck is not a liftgate-equipped truck entitled to liftgate loads. It is not a reefer-equipped truck entitled to reefer loads. It is not a security-cleared-team truck entitled to certain types of loads. It is not a HAZMAT-endorsed-team truck entitled to certain HAZMAT loads. It is not a dolly-equipped truck entitled to inside pickup and delivery loads.
A White Glove truck and team is a package of truck equipment and driver credentials best seen as designed to do one thing; help FedEx Custom Critical provide solutions to its White Glove customers. To that end, Diane and I have several times equipped and re-equipped our truck, and credentialed and re-credentialed ourselves.
We manage our business such that revenues are maximized and the costs of providing the package we offer (not the liftgate, not the furniture pads, not the reefer, not the credentials, but the package) are kept low enough to not price ourselves out of the market and to also provide a healthy profit.