Yes, since he's in the panhandle... over near Pensecola area, that would be a tough area to run expediter rigs out of with freight.
Now, considering FL, if you were say in the area's around Lake Okeechobee area's, down near West Palm/Ft.Laud./Miami area's, or north of SR 60 and/or north of and/or near the I-4 corridor, you might have a good chance with 53' reefer trailers moving produce and perishable food products around in/out of FL. Lake Okeechobee area's have oranges, sugar cane, and rice is becoming more and more common as sugar cane growers rotate crops. I-4 area's will have all kinds of freight coming in, not too much goin' out, because you have Daytona, Orlando, and Tampa area's that need to feed the tourists.
However, on the north side of Orlando, there's a town called Apopka, that's teeming with plant nursery's of all kinds... mostly large scale commercial nurseries that feed outfits like Home Depot and Lowes. Same with the west side of Miami.
Many people don't know that. Yes, there's many a plants you find in the garden departments of Home Depot and Lowes that come from FL.
Now, set that dream 15 truck operation down in Loredo, TX or
Detroit/Cleveland area and you'd be rollin' in so much money you have to have one of those trucks doin' a dedicated run to your bank.
Expedited Freight areas, a good place to set up shop in the SE...
if I had a choice over Destin, FL... I'd choose somewhere along I-75 in north GA, or anywhere in TN/KY (esp. along I-75) or along I-20 between Birmingham and Atlanta or Columbia, SC.
For truckin' outa Destin, FL... just brainstorming, but you might want to try talkin' to some fish warehouses. Fishing industry might be in need of a nice reefer trailer or reefer truck goin' to the North East or up towards Chicago area... or anywhere really. Maybe you could get yourself a dedicated run with a load of seafood somewhere. Don't just look into seafood, as you might want to try out anything and everything related to the water... hauling boats, marine suppliers, manufacturers that feed supplies to the marine related industries, including, but not limited to tourism.
There's trucking co.'s that specialize in hauling sailboats from MD area down to Ft. Lauderdale and FL in general every year for the winter.
While some have rigs set up especially for hauling boats, others set their trailers up to pull boats in, and new small cargo trailers out of FL...
Therefore they're always pulling a load, not deadheading much at all.
FL is big on agriculture... 15 trucks set up in the right area would serve that well.
Just trying to give you ideas.
BBB