There is something about.. fat cells in a body... and once a body has been 'fat', the body will need to forever consume fewer calories than a body which has never been 'fat'. ie, if there are 2 women, both 5'3 and both 120lbs, woman#1 has never been overweight, while woman#2 spiked up to 160lbs at some point in her life and then lost the weight... those 2 women will have to live with 2 different calorie intakes in order to preserve that 120lb weight.
True - and that's why it's important to teach kids to balance nutrition & activity with the [more desireable] junk & goofing off behavior. Once they become overweight, it's much harder to fix - even if they don't get the health problems: heart disease, diabetes, asthma, sleep apnea, high cholesterol, and joint degeneration.
And yet... nowadays, it is fashionable to brag about your big fat baby that weighs 20lbs at 4 months of age... the bigger and fatter, the better, and the more bragging rights you have (gag me with a spoon).. whereas before, that 20lbs was more like the weight of a one-year-old toddler who was active and getting constant exercise. Some babies now look like they're 2 year olds!
So we encourage the parents to stuff their babies as much as possible, feed them every 2 hours or whenever they grunt, cut bigger holes in the bottle nipples so the parents can stick some more fattening rice cereal in with their infant formula, all so they can be as fat and pudgy as possible - the more rolls of fat and the bigger the legs, the better!
Really? I haven't seen anything like that - where have you? Granted, I don't spend much time around new parents, but still, it sounds wrong.
At which point do we turn around and say... hey wait, we're changing the rules! Where you used to be considered a great parent for having a fat baby, and it used to be considered cute, now your kid is considered obese and it's not so cute; your child is at risk for developing diabetes and you are now a lousy parent who needs to have the government mandate what your child shall eat for lunch at school?
If we [society] need to say it, the sooner, the better, IMO.
The world has gone nuts, I tell you!