This has had a dramatic and negative effect on rates. Do the math - a carrier has an office building, executive team, sales and marketing, operations, safety and dispatch.
Billy comes with his single truck and of course he can underbid everyone.
You never know who has impacted the rates with a load your hauling...at a discount. Might be someone here. It's also called the free market. The good, the bad and the ugly.
Sorry Lawrence. While I appreciate your loyalty to "big boys", as I know they fund your pocket here, I believe your info to be traditional to truckstop gossip, and not necessarily factual.
First of all, every large carrier (a very relative term) started out by being a smaller one. Even Roberts Express was once Roberts Cartage, with only a couple of trucks. Does that make them the only legitimate expedited carrier? Panther didn't come until later, so I guess it must.
Secondly, I must echo what CharlesD said about profit margins. No new business can grow without acceptable profit margins. As the manager of a small carrier, I can vow with truth that I have barely reduced my rates during this recession. Panther has. FDCC has. Most of my customers have been extremely loyal to us and have not jumped ship for price sake. All of my local customers in Orlando and Tampa are still paying upwards of $2 per mile for straight truck service. But in fact our greatest competition has come from Panther, Bounce Logistics and others who are attempting to steal my customers by offering them rates even as low as 1.50 and 1.60 per mile (including FSC) for expedited service. In fact, I have had brokers at Panther disgusted at me because we wouldn't give them "my best price" when they called at 3am. Although we have and will continue to do business with some of the advertisers of EO, I cannot rely on them for everything, as their rates are craaap!
I have never sold "lowest price", only "highest service." This thread was never meant as an angry ventilation, but rather a thoughtful commentary on a matter I have discussed with several people in the industry, and wished only to offer suggestion for discussion.