We've been pretty careful about not doing this, but the longer I've been in this business and learned more about where freight comes from and the number of times a load is brokered at times, it got me to wondering how much of a grey area there is with this topic of back soliciting.
When I was still driving I made it a point not to try to solicit at a shipper or consignee if I got the load from another carrier or a broker. If the time period in the contract was up and I hadn't picked up a load there in that period of time, then that's a different story, but the rather confusing "who is a customer" thread the other day brought the topic back to my mind.
Here is the scenario that I always thought was pretty clear cut. I book a load from a large carrier like Panther and send one of our trucks in to pick up the load. This shipper is a direct customer of Panther. Well, soliciting them at that moment is pretty much off limits and the driver knows that. Now if we don't do another load from that shipper during the period of time that is on our contract with Panther, then when that time period is over we can pursue business with that shipper.
But what about a case where a load has been brokered nine ways to Sunday? Let's say that a small carrier doesn't have access to NLM and someone on Sylectus brokers a load to that small carrier that came from NLM. Is it really back soliciting if the small carrier figures out where the load came from and gets hooked up with NLM a week or two later to get access to that freight? If a small carrier gets a load from another carrier who got the load from the expedite division of a large truckload carrier who in turn got the load from a shipper, is it acceptable for the small carrier to seek to do business with the large truckload carrier or the shipper?
The broker carrier agreements are not exactly really clear cut on this. You will see language about not soliciting a customer until a certain amount of time has gone by, but what constitutes a customer is not the same thing across the board with all carriers. A lot of our customers are other carriers or 3PL companies. But what if we get a load from a carrier who got the load from a large 3PL that gives loads to several carriers? Is that large 3PL off limits to us for a period of time, or does back soliciting apply more to what most of us would consider a customer in the traditional sense, an actual shipper or consignee?