I got a call today. Ft Worth to Tonawanda, NY. Delivers Tuesday morning. 1400+ miles. Sounds good. Yeah, sure, I'll do that. Then found out it was going to bid at 55 cents a mile, roughly $770 for the run.
"We have to bid that low to get out of Texas."
In order to "get out of Texas," I'll accept that kind of a hit for 200, 300, maybe 400 miles, OK City, Tulsa, Little Rock, even Shreveport, but longer miles like 1400 doesn't mean I'm making more money, it just means I'm just losing more money. With a CPM at 40 cents, that would be running for a salary of 15 cents a mile. $200 for 4 days work.
Early this morning a Sprinter driver I know well (lettered with a large expedite carrier) got a load from Irving, TX to Atlanta that paid 88 cents a mile. A couple of hours ago a Promaster, also lettered with a major carrier, got a load from Plano, TX to Cleveland for 85 cents a mile. So I'm not sure I'm buying into the whole "We have to bid that low to get out of Texas" thing, unless we've become primarily a Sylectus Bid Board Carrier now.