I would have to agree with you 100% on this. I know if I was paying top dollar to have a shipment moved I would want the best service and a clean driver going to my customer. Think of it this way.
You just landed a new account and the customer wants the freight there ASAP. Now you can use Billy Bob's Expedite who has an older truck that has rust all over it and save $200.00 or use a Expedite carrier like Panther, Load1 or FedEx CC. Yea, Billy Bob's may save you $200.00 but it may cost you more than that in the long run. Billy Bob's send in a driver that looks like he hadn't taken a shower in a week with a shirt that is to small for his belly and he is wearing flip flops. What do you think your customer is going to think?
I know when I was in the Rent to Own business and we got shipments in from this company out of Cleveland that used a guy with a old beat up truck. I stopped ordering from them because the truck that was bringing us our TV's and high dollar bedroom suits didn't even have e-track in this truck and the floor of the truck was nasty. Now we ordered $5000.00 to $10,000.00 per shipment each time and sometimes twice a week. So how much did that supplier lose because of a nasty truck?
BIG difference in the customer between WG like Linda hauls and our NLM auto stuff....ours wouldn't care if you were a one legged, blind in one eye, old, bald, illegal Mexican....just get it there....thats all they care...