I remember the beginning.Yes it was Roberts Express.There was no competition in those days.The company did no advertising,and other than the customers and drivers,no one new what exactly Roberts Express did.
In today's market,what Roberts was will only be a memory.Today's customers are not only looking for service,but they even more want it done as cheap as it can be done.
There will never be double didget a gallon fuel again,even though we all wish.Some times the rates will be as in the past,but we can't count on that either.
In today's market,to survive,we all must cut the costs in our own programs.Better fuel mileage,longer tire wear,every expense needs to be cut the best you can.Back in the beginning,when freight would slow down,Roberts would raise their rates.This will never happen again.Even though we all would like to find a time machine,They are only in the movies.
Dreaming is fine,never stop.