A while ago, FedEx, without fanfare, stopped putting "White Glove Services" on its trucks and appearl (uniforms). While some White Glove drivers may disagree, I was glad to see that. If you are an expediter, you are elite, whatever division you may or may not work for. Expediters perform awesome feats every day.
Shippers who order White Glove trucks know what they are paying for and why. That's enough recognition. The whole world does not need to know about White Glove, just the shippers and consignees who need White Glove services. The FedEx sales force and the White Glove drivers at the docks take care of that.
The disadvantages of White Glove include dealing with very particular shippers and handling high value freight. For drivers that want to bump docks and run, White Glove is not the ticket.
Having hauled White Glove freight for three years, we've come to enjoy meeting many of those very particular shippers and handling the very interesting freight they often have.
The main advantage of White Glove, though, is the loads you get that you otherwise would not. With White Glove-equipped trucks (pallet jacks, furniture pads, furniture dollies, hand trucks, tripod dollies, lift gates, and reefers (some trucks); WG drivers get loads non-WG drivers never see. WG HAZMAT qualifications and security clearances also add to the types of loads you can haul.
If you can rise to the level of service White Glove shippers and consignees demand, WG can be a more lucrative endeavor because you are eligible to haul more kinds of freight.
Regarding the equipment expense v. return discussion, people here, myself included, have gone back and forth about that for years. I have nothing more to say about that here that I have not already said before. In a word, for drivers who are up for the WG challenge, the equipment pays for itself and is well worth the investment.