Good Pay, Paid deadhead, and a good benefits package should attract good drivers, good freight, no touch, in good lanes, but we all know not every lane, load or Owner is the dream job...its what you make of it, nobody makes you sign on that lease line unless your backs against the wall and your upside down on your loan etc. Doing research and talking to the drivers is a good place to start, open doors and free will to choose routes or loads, but again alll loads arent the best,
Communication is KEY to relationships in Business
O/O with modern equipment who make deep pocket purchases to benefit a company should see some rewards for that, Id love to buy a new Pete Class 8 stretch condo sleeper with a 22' box and lift gate if a Company said hey well help or well offer this benefit or Dedicated line hauls or routes etc..
It pays to have great drivers, Great equipment and a great owner.