The Advertising Edge

louixo

Veteran Expediter
Charter Member
Jose and Carlos are panhandling at the freeway off ramp.Jose drives a Mercedes, lives in a mortgage free house and has a lot of money to spend.
Carlos only brings in 2 to 3 dollars a day. Carlos asks Jose how he can bring home a suitcase full of $10 bills every day. Jose says, "Look at your sign." It reads: "I have no work, a wife & 6 kids to support" Carlos looks at Jose's sign. It reads: "I only need another $10.00 to move back to Mexico"
 
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