RE: terry's and rene's piece on early day's of exp
"...The key to (owner-operator and drivers) respective successes will be the continual review and modification of the business plans to keep pace with market trends and keep an edge on their competition."
I did enjoy the article and it was good but I don’t agree with this statement and the advice given here, it seems a little flawed.
Here is why.
I don’t see the ability for an O/O who is contracted to one of the larger carriers to be able to modify their business plan to fit into the carriers program unless there is communications between the two. I feel that my carrier is better than most but they still lack in a lot of areas; one is feedback by the contractors and the other is changes of policies and procedures.
That is one reason; another reason is we are in a different era of expediting, one where there is more competition and more of a quicker change in business philosophies at the carrier level.
For example in the last year or two we have seen Panther go from an exclusive expediting company to expanding their core services to compete with FedEx and others. FedEx has added more services in-house and moved toward a more homogeneous front line for the customer at the same time limiting their liabilities (I have a really good reason to say this from a very good source and will not talk about it here) by shifting their customers to internal services from contracting services. Both of these are not changes that help us but in the long run hurt all of us because neither carrier has strengthened their sales staff.
With just those two things in mind, the ability an O/O to make changes to their business path is somewhat limited by the fact that they have in some cases solely depend on the company that they are contracted to and being solely dependent they can’t change boats in midstream to produce.
As much as this sounds off target, it is not by any means and is observed by others who know more about it than I so. I have to say for the veterans you have the advantage of having built a relationship up with a carrier, learning who is who and being able to determine what is better for you at the time that you drop that load or when these changes take place following suit with your practices. For a beginner, it may be overwhelming and frustrating to hear that you got to think out of the box when they have no clue what the box is.
From my point of view and confirmed by Tallcal and a lot of others, I have no control over the carrier, their rates or their ability to capture more customers and changing my business plan will not afford me the leverage in producing the revenue in the first place but gives me the ability to change what I do with the revenue. And it is production of the revenue first that is utmost important in this business, not what you do with it.