TA/Petro wants our business enough to offer us discounts large enough to make your heads spin.
That's true. At some carriers, like FedEx and Panther, the discounts are mind boggling, some are just giggity giggly. However, when fueling with a Comdata card there is generally a per-transaction fee, most often $1, but sometimes more or less, depending on the carrier. At one dollar a pop, gor fifty, one hundred gallons, that's not an issue, but filling up with 20 gallons, the discount can be effectively wiped out, especially since in a van you need usually a minimum of three transactions to accumulate 50 gallons over 5 days in order to claim a free shower (can you imagine the outrage from truckers if they had to pay a $3 transaction fee forr every 50 gallons of fuel they got?) Generally, the total savings for a van works out to be just about what you'd pay outright for a shower, so there's not really any savings there at all, unless you don't take shower.
Pilot will give a discount of only a few cents per gallon.
True. Usually only 5 cents per gallon. However, at my carrier, instead of the standard program where buying 14 gallons of fuel gets you ½ shower credit, where you need two such purchases within 7 days totaling at least 28 gallons to claim a free shower, all it takes for a free shower is one 15 gallon purchase. So, 15 gallons at 5 cents off plus a $12 shower becomes a pretty significant discount in its own right.
I may be wrong but it seems the people most disappointed with TA are the van crowd.
That's true. Here's the thing, though... if you are in a van, and use diesel, and get fuel with a Comdata or other accepted fleet card, you know, everything the same as a big truck, then the TA/Petro is just fine and the van crowd will have no complaints. Everything, including restaurant and convenience store sales, stems from the speed and ease of getting fuel with the loyalty card. If you're in a van and don't use a payment method that can be swiped at the fuel island, or you get gasoline, then the speed and ease of getting fuel and earning loyalty points becomes a tour de force in tedium.
The quick service restaurants at the TA/Petro, with very few exceptions, close up at 10PM instead of staying open 24 hours like at the PilotFlyingJ (which is a truly retarded name borne from ego rather than intelligence - it should be the Flying Pilot). In addition, redeeming points at the TA is a PITA, comparatively speaking versus the PFJ. At the TA you print reward certificates, at the PFJ you use the card at the register like a debit card. The other day I bought 2 bananas and 2 apples at a Pilot. "Do you want to use your points to pay for them?" Sure. Try that at the TA.
The thing is, I really like the TAs and Petros. But, I haven't gotten fuel there once since I changed carriers and no longer fuel with a Comdata card. If I want to pay with a debit card or cash, the hoops that I have to jump through at the TA/Petro become more trouble than their worth, especially considering I don't get those monster fuel discounts anymore.