Diamler Trucks North America recently announced that it is raising new truck prices $9,000 to account for the increased costs of manufacturing engines that comply with 2010 emissions requirements. Volvo engines are rising about $10,000 for the same reason.
That is a lot of new money to put in a new truck that performs essentially the same amount of work. If you are going to increase your equipment costs by $9,000 to $10,000, you have two choices: (1) raise the price at which you will haul freight to pass your increased engine costs on to your customers, or (2) join the ranks of the working poor and essentially donate your truck to the customers you serve.
If you are running freight at breakeven rates or less, that is what you are doing, is it not? You are letting your customers use your truck to make money by moving their freight while you make none. It is little different than letting your neighbor use your truck for free as long as he or she replaces the fuel used.
In these recessionary times, it is going to be difficult for operators of new equipment to pass the increased engine costs on to their customers, but if the big fleets do not do so, they will not survive for long.
It is my hope that these significantly higher engine costs will put upward pressure on freight rates that will not only help big fleets recover their costs but also benefit people like us who are not running brand new equipment and have no immediate need to pay the extra $9,000 to $10,000 to do the same work we are doing now.
That is a lot of new money to put in a new truck that performs essentially the same amount of work. If you are going to increase your equipment costs by $9,000 to $10,000, you have two choices: (1) raise the price at which you will haul freight to pass your increased engine costs on to your customers, or (2) join the ranks of the working poor and essentially donate your truck to the customers you serve.
If you are running freight at breakeven rates or less, that is what you are doing, is it not? You are letting your customers use your truck to make money by moving their freight while you make none. It is little different than letting your neighbor use your truck for free as long as he or she replaces the fuel used.
In these recessionary times, it is going to be difficult for operators of new equipment to pass the increased engine costs on to their customers, but if the big fleets do not do so, they will not survive for long.
It is my hope that these significantly higher engine costs will put upward pressure on freight rates that will not only help big fleets recover their costs but also benefit people like us who are not running brand new equipment and have no immediate need to pay the extra $9,000 to $10,000 to do the same work we are doing now.