RE: If you turn down loads ,will your company fire
If you look at a load from the shipper's point of view, I believe you will find that most of the time the shipper is offering a fair price for the services requested. The shipper has something he or she wants moved from point A to point B and is willing to pay for that.
The shipper has no concern about how far a driver has to deadhead to the load, whether or not the driver needs a load goes toward home, or whether or not the driver feels entitled to team loads, loads that fit a solo driver's log book, or loads that fit other driver-imposed requirements such as no Canada, no New York City, no west of the Mississippi, no Florida, nothing that ties the truck up over a weekend, nothing that puts you in a slow express center, etc.
In other words, shippers owe contracted drivers $X.XX per mile. They do not owe drivers a living.
If you are turning down half or more than half of the loads you are offered, you may well be in the wrong place. It would be wise to search the trucking industry (not just expediting) for a better home, change you mind about what you are willing to accept, or change your business and financial practices so you can accept more than 50% of what is offered.
At 50% or less over a long term (6 months or more), you are wasting a lot of people's time and resources, including your own. If there is less than half a chance that you will accept a load, any broker, agent or dispatcher that can will pass you over, and instead spend their load-covering time with more productive drivers. And if, because of company policies, they cannot pass you over, they will dislike you more than they will like you.
Drivers are only as good as their ability to meet their dispatchers', carrier's and customers' needs. At 50%, you require twice their effort to obtain half the coverage. In comparison, a 100% driver provides twice the coverage for half of their efforts.
There are circumstances where load offers plain just plain stink. FedEx Custom Critical recognizes that and respects a certain amount of refusals. But if, over a period of time, your acceptance percentage remains in the crapper, don't be surprised to find yourself there too.