What an incredibly boneheaded thing to do! I wonder what advertising genius came up with this one, and why Hershey's didn't rethink it, when it became clear that the packaging is identical to illegal drugs.
But then, I've always wondered why the makers of legal drugs persist in using soundalike and lookalike names for products, that cause the rate of medication errors to soar. Like the recent case of actor Dennis Quaid's newborn twins being given 10,000 units of Heparin, instead of the standard 10 units - because the vials look alike, and the numbers are so tiny, it's easy to grab the wrong one. It's also easy for a pharmacist to mistake one drug name for another, even without the complication of illegible handwriting.
I just don't understand the thought processes of those who make such bad decisions, then refuse to admit it - I wonder if Hershey Co will change it's tune, when some innocent child dies from ingesting cocaine, that they thought was candy.