F-Bomb Costs Chrysler Social Media Agency Its Job - AppScout
I do think it's ironic that the Motor City, the car capitol of the world, has the worst roads in the world. Baghdad has better roads than Detroit. Maybe that's why Detroiters can't drive.It's okay for Chrysler to use Eminem and the gritty language he stands for in a 3-minute Super Bowl ad but not okay to drop the F-bomb at ChryslerAuto, the company's Twitter feed. Wednesday an employee of New Media Strategies, which Tweets for Chrysler, posted this for ChryslerAuto: "I find it ironic that Detroit is known as the Motor City yet no one here knows how to f***ing drive." The more or less company line is that the poor, now ex-employee confused his personal Twitter account with ChryslerAuto. Chrysler responded by dissolving its relationship with New Media strategies over the "unfortunate incident."
Attempts to reach Chrysler to learn if Detroit motorists do know how to f***ing drive were unsuccessful.