The recent purchase of Conway by Panther got me to thinking about how companies evolve.
A company starts out with a few trucks, and provides excellent service. This company grows, and continues to add trucks with contractors who can do a good job.
At some point the company thinks that the only reason it is sucessful is because of a great business plan. The company then decides that it can be the one stop for anyone needing expedited transportation.
A truck on every corner is what is needed. Meanwhile, the people who provide the company's product (transportation) get fewer and fewer runs.
The company dictates where a truck should locate. It punishes contractor who refuse non profitable loads, and it continues to add trucks.
Eventually, the contractors who provided the service which was the cause of the growth leave to go with smaller companies. The cycle begins again.
What is an Owner Operator.
1. They are your product. Without them, you don't have anything to sell.
2. They are your best form of advertising. Trucks with signs all around the town.
3. They are the only face from your company that 95% of your customers ever see.
4.They can be your best source of recruiting.
Sounds to me like we should be very important to companies.
Hope they realize that a well fed Owner Operator is an assit that should be taken very seriously.
Hooligans Unite!
3.
A company starts out with a few trucks, and provides excellent service. This company grows, and continues to add trucks with contractors who can do a good job.
At some point the company thinks that the only reason it is sucessful is because of a great business plan. The company then decides that it can be the one stop for anyone needing expedited transportation.
A truck on every corner is what is needed. Meanwhile, the people who provide the company's product (transportation) get fewer and fewer runs.
The company dictates where a truck should locate. It punishes contractor who refuse non profitable loads, and it continues to add trucks.
Eventually, the contractors who provided the service which was the cause of the growth leave to go with smaller companies. The cycle begins again.
What is an Owner Operator.
1. They are your product. Without them, you don't have anything to sell.
2. They are your best form of advertising. Trucks with signs all around the town.
3. They are the only face from your company that 95% of your customers ever see.
4.They can be your best source of recruiting.
Sounds to me like we should be very important to companies.
Hope they realize that a well fed Owner Operator is an assit that should be taken very seriously.
Hooligans Unite!
3.