>I could go on, but I think the point is made. Just what is
>it that makes an expediter an expediter?
(I'm writing this with the idea newbies as well as experienced are reading, so forgive me if I'm over simplifying)
I think a big part of Expediting is,of course the 'emergency' freight.. "Somebody screwed up, get it there now".. we've all had those runs....
Another big reason people use Expediters is the 'On Call' availiblity. Today, many companies can't, or don't want to keep inventory on hand, so therefore, many times, companies can't wait to schedule a pick up with a regular OTR company. They want to call when the load is ready, and have you come get it NOW.
While this may change, as more trucking companies are trying to go to 'Just In Time' deliveries, many companies require several days, or even weeks notice to schedule a pick up. Even then, the delivery has to be worked around THEIR schedule.
Then, there's the personal touch reasoning...
I remember one pickup I made at an electronics firm years ago. I'll never forget the very nervous engineer who oversaw the equipment being loaded. Forget a dock hand.. this was the engineer who built the equipment. He stood and explained to me how this item would be near impossible for him to replace. It could have went on any truck, but the reason he called an Expediter, was because he liked the idea that he could tell ME what I had, the importance of it, special handling of it, etc. He watched as I placed the load bars, and straps, and even asked if he could check the tightness of the straps himself. He was an older gentleman, and seemed to get a lot of comfort from my promise that I would be careful, and the knowledge that I would deliver it myself, straight thru. They had used regular companies in the past, and his nightmare was that this delicate equipment would be shuffled from truck to truck, bumped around on forklifts, and sitting in a warehouse somewhere waiting for a truck going the right way.
His reason for calling FedExCC then, was the same reason these people probably have on a dedicated run.. they like the idea of 'One truck, one load' freight handling.
I've read, and used the analogy before.. it's the difference of mailing a letter with a First Class STamp, or using a courier. When you want to know exactly when it's going to get there, and that the same guy who picks it up is going to deliver it.. you use an Expediter.
I guess I'm rambling on here... but I guess I would sum it up as an Expediter is not just used for 'Emergency' freight, but on any shipment that the customer wants that extra personal touch and attention to his shipment.
It's that old 'Perceived Value' standby once again... they pay for Peace of Mind.
Just my thoughts anyway....
Dreamer