Constructive Criticism Requested

ATeam

Senior Member
Retired Expediter
Requesting criticism here in the Open Forum is like walking into a house that is fully engulfed in flames and making a request to get burned. It's going to happen whether the request is made or not.

Turtle's comment in this thread about a recently published book about expediting got me thinking. Being in the early stages of writing such a book myself, I'd rather take the heat now, when I can do something about it, than after it is published and little can be done to improve the product. Thus my request for constructive criticism.

My intent is to write the book that Diane and I would have liked to have when we, then non-truckers, got bit by the trucking bug, discovered expediting and began our research. The book is being written with the expediter wannabee in mind (including experienced truckers) but will include information that expediters of all experience levels can use.

Below is an excerpt from the draft that lays out my plan for the book. Your comments and suggestions would be appreciated. Thank you in advance for your responses.

How to Use This Book

If you are thinking about becoming a self-employed expediter or you are one now, you are already thinking like an entrepreneur and don’t need me to tell you how to use this book. You are going to use it in whatever way you think best.

Successful entrepreneurs are that way. They think for themselves, chart their own course and independently act. I am assuming that you, dear reader, are one such person. That said, allow me to introduce this book to you.

Each chapter stands on its own. If you view the table of contents and turn to the chapter that most interests you, you won’t miss a thing by skipping the previous chapters.

If you are new to expediting and know little about it, chapter one, “Introduction to Expediting,” is for you. It provides an overview that will make the rest of this book easier to grasp.

You can, of course, read this book the old-fashioned way; start at the beginning and read to the end. If you do that, note that the book is organized into seven major themes:

Part one is introductory. It sets the stage with the page you are reading now and an introduction to expediting.

Part two is about you — you the expediter. It will help you answer the question, "What kind of expediter do you want to be?"

Part three picks up where “Introduction to Expediting” left off, saying more about the players in the expedite game (customers, carriers, brokers, load board operators, fleet owners, owner-operators, drivers, vendors and industry organizations).

Part four presents business how-to information; how to write a business plan and how to keep score.

Part five is about the trucks expediters drive and about maintaining your truck, the truck you rely on for so very much.

Part six gets into the nitty gritty — the stuff expediters deal with day-to-day.

Part seven is about the camping trip, the fun expediters have on the road and the camaraderie they enjoy.

The appendix includes a history of expediting, articles about certain aspects of the expediting industry, resources you can use and sample documents that support certain chapters.

The glossary will help you understand the vocabulary of the trade, including trucker slang.

An index is provided for your convenience.
 
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x06col

Veteran Expediter
Charter Member
Retired Expediter
US Army
Seems a good format and a worthwhile endeavor. However, be cautioned not to write it as a view thru you're four eyes.
Also, the world is not jes black, or white as some education and research may suggest. There are many different ways that is "the" way to approach a problematic issue and resolve it successfully.

" Depends on the situation" which i'm sure you've heard before.
 

usafk9

Veteran Expediter
You're going to get criticism now and after. Nature of the beast.

Not sure I'd be "putting myself out there" like that.

"But Mr. Madsen, I followed your book to the letter, and I still failed. I borrowed all of Aunt Mildred's nest egg, and now the bank took it all." The finger of blame (and sometimes lawsuits) starts going around.

Is the aim to make money from the book sales? I'd be willing to wager that you're scratching an itch to put what's in your head on paper to help the masses, but I'd be real curious to see just how large the target market would be. Further, I'm not sure I'm wanting to educate my future competition.
 

ATeam

Senior Member
Retired Expediter
Is the aim to make money from the book sales?

Yes! Absolutely! I have visions of literary agents lining up to beg for the opportunity to represent me. I see people by the thousands camping overnight at Barnes and Noble to be among the first to add my book to their libraries. There will be paid book tours that take Diane and me across the country, being treated by our publisher to the finest food and luxury hotel suites at every stop. I expect book sale profits from the first week alone to be enough to put Diane and me on easy street for the rest of our lives, and the movie rights; well, there will be time to think about those later. How do I spell expediting? K-A-C-H-I-N-G, K-A-C-H-I-N-G, K-A-C-H-I-N-G!

I'd be willing to wager that you're scratching an itch to put what's in your head on paper to help the masses, ...

Well, usafk9, if you want to get technical, that is the more accurate description of what I am doing.

... but I'd be real curious to see just how large the target market would be.

Me too, but given the tiny slice of the greater trucking industry that expediting is, and that only a small percentage of the people who are considering a move into expediting will buy the book, I think it is safe to say that the target market is small.


Further, I'm not sure I'm wanting to educate my future competition.

The better educated and skilled all expediters are, the better off all expediters will be. I would much rather compete against expediters who treat their businesses like a businesses than those who show up shipper loading docks wearing food stained shirts and do not even know if they are making money or not.
 
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jjoerger

Veteran Expediter
Owner/Operator
US Army
I'm sure you will have at least as many supporters as detractors. When I was an Army photojournalist in Berlin I was given this advice by a Pulitzer Prize winning journalist.
"Write from your heart, tell the truth to the best of your ability and ignore any criticism."
Good luck on your book.
 

x06col

Veteran Expediter
Charter Member
Retired Expediter
US Army
Seems a good format and a worthwhile endeavor. However, be cautioned not to write it as a view thru you're four eyes.
Also, the world is not jes black, or white as some education and research may suggest. There are many different ways that is "the" way to approach a problematic issue and resolve it successfully.

" Depends on the situation" which i'm sure you've heard before.

And as a late Post Script, been my experience......they ALL are an "expert" as a figment of their imagination..... thru their eyes.
 

moose

Veteran Expediter
You are probably going to fail, if you only relay on your personal experience.
if you feel you need to do more research you better of speaking to a verity of expediters.
here are only a few ideas of what to focus on :
look for a trucker that made the switch into expedite.
look for expediters that own more then one rig.
look for an expediter that made it with a Hino.
look for expediters that consistently made it, leasing to low bidders carriers.
look for an expediter that used to be an expediter, and choose to leave expediting to drive for big rig trucking.
look for a workaholic.
for better understanding speak with expediters that used to live in other country's.
blonde, blue eyed expediters are the best .
 

Rocketman

Veteran Expediter
In part 5, you need to be sure that you paint a realistic view of the trucks expediters drive. This is industry has a whole lot more $20k-$50k trucks in it than $100k-$250k trucks. If the book is actually going to be about realistic expediters, it needs to include something for the guy wants to take that $30k he has in the savings and start a business. Dont rely so much on what and how the two of you made it work, but include some info on how others make it work. For example...I know that you and Diane took the popular advice of driving for a fleet owner first. I do not disagree with that advice. But, I did not start that way and after reading some of the stories here, I am very thankful that I saved myself from that part of expedite history.

Basicly, my suggestion is to be sure you include the entire industry, not just the higher-end, fully qualified, DOD, AAE, t-val, liftgate, team truck point of view. There are obviuos reasons to show that side to the reader, but that also makes up 10% (?) of the industry.

Oh...forget the trucker slang. Expediters couldnt care less. Its mostly outdated truck driver/cb nonsense that does more to stereotype the industry than be of interest to anyone. Expediter slang....maybe....second thought, no...save the ink.
 

zorry

Veteran Expediter
I took dinner once to a high end team that was sleeping on a picnic table for four days, hungry. Never found out what their real story was. I just helped a friend by feeding them. Heard stories of psychotic owner. They must of had issues too. Had an owner refuse to return a friends bike,cb, and log book when they fired the driver. Another friend lost escrow money by leaving before 6 months by having a heart attack. While I'm sure Phil can,and will, write a fine book he's lead a pampered life in expediting. That's easier to do starting out monied and intelligent.
 

davekc

Senior Moderator
Staff member
Fleet Owner
It is a difficult task to write from the prospective of a successful expediter verses the reality of the "dark side". And there is a dark side. Read it here all the time. Like any business, there are the success stories and the ones that failed. So many reasons I couldn't list them all.
Hard to satisfy everyone because there will always be something that can't be detailed enough unless you are doing series.
But an item I might throw in that has really changed in the last few years for new folks is finding a truck and the financing end. That might have to be a currently researched item as I am hearing more about it from recruiters and the problems new folks are encountering. Even on used equipment that is basically junk with outragous interest rates. I haven't financed something in a long time so I can't offer much other than knowing banks in today's world aren't looking that favorably on expediter trucks. You might already have this in the plans, just haven't seen it in anyone's writings thus far.
Outside of that, I think the preliminary layout has some good potential.
 

geo

Veteran Expediter
Charter Member
Retired Expediter
US Navy
i would add section on what records to keep of business
if you need any help with sprinter side let me know
also explain differents in different types of units
for first 11 years i had a c unit and for last 9 years have a sprinter
good luck on your book
also if i had know more about this may have done it different
 

pearlpro

Expert Expediter
I think Id add as much on the REAL WORLD of financials as you can,Financing is tough, and who your dealing with a huge comapny or some guy calling himself a financial business, Youve got to do the due diligence and find out if the company financing YOU is on solid ground, READ THE SMALL PRINT-READ THE SMALL PRINT-READ THE SMALL PRINT REAL WORLD most guys cant put up a house, or have 125K to start...most start in Older hi mileage trucks that get less then Ideal fuel mileage, FUEL MILEAGE AND COSTS....maybe a section on why Fuel Prices are the dominant part of the business after buying the truck, Proper maintenance and LEARNING what a Throw out bearing is and why you want to care for these items, Maintenance, Tires, Contracts, Fees, DOT/Authority's, and so much more...Dark side, Freight theft, Insurance, Truck Parking, Scalehouses, CSA Inspections/Paperwork, Black market goods and commercial company....if theyve never driven a truck they have no Idea what there going to hear or see in the back row down in some truck stop,

Your own experiences are always valuable, what youve done and how you do it, but the prospective of other drivers whove come and gone, why and why not...is also valuable to a new person starting out. I understand a succesful career and how to make it, but some dont, and trucking is a life unto itself, with freinds, strangers and stranger still down lifes highway.
 

chefdennis

Veteran Expediter
If you haven'yt yet, yo might consider going to the other site and getting 'greg334's" input/criticism....i am sure he is "full of it"....:D
 

chs007

Seasoned Expediter
Part 7 need to be how to control yourself from shooting the company when they put the **** to you

Requesting criticism here in the Open Forum is like walking into a house that is fully engulfed in flames and making a request to get burned. It's going to happen whether the request is made or n

Turtle's comment in this thread about a recently published book about expediting got me thinking. Being in the early stages of writing such a book myself, I'd rather take the heat now, when I can do something about it, than after it is published and little can be done to improve the product. Thus my request for constructive criticism.

My intent is to write the book that Diane and I would have liked to have when we, then non-truckers, got bit by the trucking bug, discovered expediting and began our research. The book is being written with the expediter wannabee in mind (including experienced truckers) but will include information that expediters of all experience levels can use.

Below is an excerpt from the draft that lays out my plan for the book. Your comments and suggestions would be appreciated. Thank you in advance for your responses.

How to Use This Book

If you are thinking about becoming a self-employed expediter or you are one now, you are already thinking like an entrepreneur and don’t need me to tell you how to use this book. You are going to use it in whatever way you think best.

Successful entrepreneurs are that way. They think for themselves, chart their own course and independently act. I am assuming that you, dear reader, are one such person. That said, allow me to introduce this book to you.

Each chapter stands on its own. If you view the table of contents and turn to the chapter that most interests you, you won’t miss a thing by skipping the previous chapters.

If you are new to expediting and know little about it, chapter one, “Introduction to Expediting,” is for you. It provides an overview that will make the rest of this book easier to grasp.

You can, of course, read this book the old-fashioned way; start at the beginning and read to the end. If you do that, note that the book is organized into seven major themes:

Part one is introductory. It sets the stage with the page you are reading now and an introduction to expediting.

Part two is about you — you the expediter. It will help you answer the question, "What kind of expediter do you want to be?"

Part three picks up where “Introduction to Expediting” left off, saying more about the players in the expedite game (customers, carriers, brokers, load board operators, fleet owners, owner-operators, drivers, vendors and industry organizations).

Part four presents business how-to information; how to write a business plan and how to keep score.

Part five is about the trucks expediters drive and about maintaining your truck, the truck you rely on for so very much.

Part six gets into the nitty gritty — the stuff expediters deal with day-to-day.

Part seven is about the camping trip, the fun expediters have on the road and the camaraderie they enjoy.

The appendix includes a history of expediting, articles about certain aspects of the expediting industry, resources you can use and sample documents that support certain chapters.

The glossary will help you understand the vocabulary of the trade, including trucker slang.

An index is provided for your convenience.
 
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