The following quotes taken from Panther's most recent issue of its news magazine, "Panther Paws". These are the words of Mr. French, the director of operations.
Mr. French: It’s 10:36 on Wednesday, October 18, 2006. Driver availability is at 63.7% and we have already turned down 78 customer loads due to 36.3% of our fleet being out of service and 110 drivers refusing these loads because they’re hoping to get a 3,000
mile load later in the day. If today is like yesterday (and the day before, and the day before that,) then these drivers will be the same ones calling tomorrow to tell us that we are not utilizing them and that Panther is keeping them from earning revenue.
My comments: I guess it would be a perfect world in expediting if driver availability was 100%. Even 90 or 80% would be great. However, in the real world people have lives and as any driver will tell you there is a long list of reasons to be out of service such as vacation, family problems, sickness, maintenance, needed rest, and many more.
As for the 110 drivers refusing loads....I thought this was a non-forced dispatch business. There may be a new young single or team driver who has high overhead and has to keep stats up in order to cover his/her business. Then there may be the older couple that has been in the business for years, faithfully pulling their weight for the company leased on to, and having a paid off truck, may want to just pick up a trip here and there to cover basic expenses and spend the rest of their time enjoying life.
Mr. French: We’ve spoken to you on the phone and in person, we’ve read
the e-mails you’ve sent to us, and we’ve read your postings
on Expeditors Online. We know you believe that we have too
many drivers and not enough freight to support all of you. I
say that in reality the opposite is true.
We don’t have too many trucks; we have too many drivers
who try to “cherry pick†their loads. We can spot a “Cherry
Picker†a mile away – they have acceptance and availability
numbers around 50% or less. Trucks that do this force us to
increase the number of trucks in the fleet to ensure that we
can cover the loads our customers offer to us.
Cherry pickers also don’t stay around for very long. The
reason they don’t stay with Panther is they’re not profitable.
The reason they’re not profitable is not that Panther doesn’t
have enough loads to go around. The reason they’re not
profitable is that cherry picking is a lousy strategy. I’ve seen
a lot of people try it, it just doesn't work.
My comments: If Panther wants all trips covered, then maybe they should buy their own fleet. Alternatively, maybe they should take less profit on the bad loads and pass more of the money to the O/O. As a result, the trip is covered, the customer is happy, and the O/O can stay in business. If Panther is not willing to sacrifice for a bad load then why should the O/O. Panther recently put together a “public offering†and in their “prospectus†said they had a owner operator turnover of between 60 and 70% per year. These must be the “cherry pickers†Mr. French talks about. My personal experience tells me that accepting a load based on good business principle is the best way to make money and stay in business.
Mr. French: Last week we cancelled the contracts of over 30 trucks that were the all-time record holders for poor on-time performance
and low availability and acceptance. If we canceled our
contracts with all trucks that have performance numbers below
50%, there would be more and better loads for the 90% of you
who are out there to get the job done and make money. : I believe it’s time to take care of the drivers who take care of Panther.
My comments: This sounds like a threat to me. God forbid if I get sick and have to park my truck for an extended period. If I were an O/O looking for a company to lease with and read this stuff I would definitely go with another carrier. I guess Panther is looking for the people who will sacrifice profitability for company loyalty.
Mr. French: Every load we turn down is one more opportunity for a
competitor to gain an edge on us. Not every load we are
offered will be a “good†load. Like I said earlier, it is not
2005. There is excess capacity in the expedite transportation
marketplace right now, and customers have a lot of choices.
But as I also said earlier, there is plenty of opportunity to
make money in 2006. When customers choose us, they choose
us because of you, our drivers.
My comments: Another contradiction. If there is excess capacity out there then the customer is shopping for the lowest rate, not the company or the drivers. That is why there are bad loads offered. When it comes to general surface freight the customer does not care if the truck carrying the freight is a beat up old $15000 FL 70 or a $140000 class 8 truck. They just want it delivered cheap. The guy with the cheap truck can take the run and make money, the “cherry pickin†man and wife team that has to live on the road 24.7 in order to keep their home on wheels paid for, cannot.
Mr. French says: “You (drivers) are the ones who provide the outstanding service that our customers have come to depend onâ€.
My Comments: A very true statement. It is the carrier’s job to get the customer and the driver’s job to keep them. However, in the real world, drivers are unavoidable for the carrier. If they could replace us with robots, they would.
Closing comments: It seems to me that there is a disconnect between a carriers perceived performance and the realities of the expediting business. Everyone wants a perfect balance sheet and the perfect load. It just is not going to happen. I understand that company operations managers are under the gun to produce the best numbers possible, but in the expedite business there are so many things beyond the control of management, and it drives them crazy. They do not understand the overall psyche of the typical owner operator/driver. This business attracts people from many backgrounds. This is not a business that attracts 20 somethings right out of college looking for a new career track. Most of the people I meet in the business are very independent minded people who are attracted to the business by the freedom of choice it offers. It takes every ounce of business acumen to survive in expediting. If a carrier resorts to coercion of its drivers to accomplish its goal then its days are numbered in this business. There is too much invested in time, effort, money on the part of the O/O to have much patience with a company philosophy like that. If a company is having a hard time covering load offers then it should change its business model and assume more of the risk of doing business. If a person puts forth the time, effort, money to lease on with a carrier then he/she should have the freedom to do with his investment what he/she pleases. If that means staying home six months out of the year, so be it. When the truck is in service, it is just one more truck there to do the job. What Mr. French is saying is that he will cull the part timers from the 100 per centers. With the current turnover rate in drivers, that should not be hard to do. I completely understand Mr. French’s problem, it is as old as expediting itself.
Mr. French: It’s 10:36 on Wednesday, October 18, 2006. Driver availability is at 63.7% and we have already turned down 78 customer loads due to 36.3% of our fleet being out of service and 110 drivers refusing these loads because they’re hoping to get a 3,000
mile load later in the day. If today is like yesterday (and the day before, and the day before that,) then these drivers will be the same ones calling tomorrow to tell us that we are not utilizing them and that Panther is keeping them from earning revenue.
My comments: I guess it would be a perfect world in expediting if driver availability was 100%. Even 90 or 80% would be great. However, in the real world people have lives and as any driver will tell you there is a long list of reasons to be out of service such as vacation, family problems, sickness, maintenance, needed rest, and many more.
As for the 110 drivers refusing loads....I thought this was a non-forced dispatch business. There may be a new young single or team driver who has high overhead and has to keep stats up in order to cover his/her business. Then there may be the older couple that has been in the business for years, faithfully pulling their weight for the company leased on to, and having a paid off truck, may want to just pick up a trip here and there to cover basic expenses and spend the rest of their time enjoying life.
Mr. French: We’ve spoken to you on the phone and in person, we’ve read
the e-mails you’ve sent to us, and we’ve read your postings
on Expeditors Online. We know you believe that we have too
many drivers and not enough freight to support all of you. I
say that in reality the opposite is true.
We don’t have too many trucks; we have too many drivers
who try to “cherry pick†their loads. We can spot a “Cherry
Picker†a mile away – they have acceptance and availability
numbers around 50% or less. Trucks that do this force us to
increase the number of trucks in the fleet to ensure that we
can cover the loads our customers offer to us.
Cherry pickers also don’t stay around for very long. The
reason they don’t stay with Panther is they’re not profitable.
The reason they’re not profitable is not that Panther doesn’t
have enough loads to go around. The reason they’re not
profitable is that cherry picking is a lousy strategy. I’ve seen
a lot of people try it, it just doesn't work.
My comments: If Panther wants all trips covered, then maybe they should buy their own fleet. Alternatively, maybe they should take less profit on the bad loads and pass more of the money to the O/O. As a result, the trip is covered, the customer is happy, and the O/O can stay in business. If Panther is not willing to sacrifice for a bad load then why should the O/O. Panther recently put together a “public offering†and in their “prospectus†said they had a owner operator turnover of between 60 and 70% per year. These must be the “cherry pickers†Mr. French talks about. My personal experience tells me that accepting a load based on good business principle is the best way to make money and stay in business.
Mr. French: Last week we cancelled the contracts of over 30 trucks that were the all-time record holders for poor on-time performance
and low availability and acceptance. If we canceled our
contracts with all trucks that have performance numbers below
50%, there would be more and better loads for the 90% of you
who are out there to get the job done and make money. : I believe it’s time to take care of the drivers who take care of Panther.
My comments: This sounds like a threat to me. God forbid if I get sick and have to park my truck for an extended period. If I were an O/O looking for a company to lease with and read this stuff I would definitely go with another carrier. I guess Panther is looking for the people who will sacrifice profitability for company loyalty.
Mr. French: Every load we turn down is one more opportunity for a
competitor to gain an edge on us. Not every load we are
offered will be a “good†load. Like I said earlier, it is not
2005. There is excess capacity in the expedite transportation
marketplace right now, and customers have a lot of choices.
But as I also said earlier, there is plenty of opportunity to
make money in 2006. When customers choose us, they choose
us because of you, our drivers.
My comments: Another contradiction. If there is excess capacity out there then the customer is shopping for the lowest rate, not the company or the drivers. That is why there are bad loads offered. When it comes to general surface freight the customer does not care if the truck carrying the freight is a beat up old $15000 FL 70 or a $140000 class 8 truck. They just want it delivered cheap. The guy with the cheap truck can take the run and make money, the “cherry pickin†man and wife team that has to live on the road 24.7 in order to keep their home on wheels paid for, cannot.
Mr. French says: “You (drivers) are the ones who provide the outstanding service that our customers have come to depend onâ€.
My Comments: A very true statement. It is the carrier’s job to get the customer and the driver’s job to keep them. However, in the real world, drivers are unavoidable for the carrier. If they could replace us with robots, they would.
Closing comments: It seems to me that there is a disconnect between a carriers perceived performance and the realities of the expediting business. Everyone wants a perfect balance sheet and the perfect load. It just is not going to happen. I understand that company operations managers are under the gun to produce the best numbers possible, but in the expedite business there are so many things beyond the control of management, and it drives them crazy. They do not understand the overall psyche of the typical owner operator/driver. This business attracts people from many backgrounds. This is not a business that attracts 20 somethings right out of college looking for a new career track. Most of the people I meet in the business are very independent minded people who are attracted to the business by the freedom of choice it offers. It takes every ounce of business acumen to survive in expediting. If a carrier resorts to coercion of its drivers to accomplish its goal then its days are numbered in this business. There is too much invested in time, effort, money on the part of the O/O to have much patience with a company philosophy like that. If a company is having a hard time covering load offers then it should change its business model and assume more of the risk of doing business. If a person puts forth the time, effort, money to lease on with a carrier then he/she should have the freedom to do with his investment what he/she pleases. If that means staying home six months out of the year, so be it. When the truck is in service, it is just one more truck there to do the job. What Mr. French is saying is that he will cull the part timers from the 100 per centers. With the current turnover rate in drivers, that should not be hard to do. I completely understand Mr. French’s problem, it is as old as expediting itself.