Bankrupt Battery Maker A123 has a new name

Turtle

Administrator
Staff member
Retired Expediter
And it's the lamest name ever.

A123 Systems, the Obama-bailed-out but still failed battery maker, making batteries for Fisker Automotive and others, located in Livonia, Romulus and Ann Arbor, and bought out by Wanxiang North America, has changed their name from A123 to B456. What a hoot. :D
 

jelliott

Veteran Expediter
Motor Carrier Executive
US Army
They probably paid some marketing firm millions for that brilliant idea. I will be stuck looking at it. Their HQ is 5 min from my house. At least it is for now.
 

davekc

Senior Moderator
Staff member
Fleet Owner
I should have called them and said to go with "BR549" and made millions. "Hee Haw".

images
 

21cExp

Veteran Expediter
At least be more creative. I would rather use 8 6 7 5 3 0 9.

Bob Wolf

They use that, they'd be getting calls asking for Jenny allllll day long, and anyone who works there would suffer through hearing, multiple times a day, every day, "Hey, I got your number!" from those who think they must be the first ever to think of it.

I'm going with BR549, as suggested by Dave.
 
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