I saw this same ad on CL in southern Ohio last summer, and yep, it's pretty rare that anyone posting on CL in Jobs or many other categories post their business name. Should be revealed upon contact, though, and this is what bill says happened with this ad when they told him Hanna Express.
As for rates...a lot of that depends on the FSC doesn't it? I run for straight $/mile with no FSC so have little experience with how much FSC is these days or how different companies might play it.
CL always seems chock full of Transport ads looking for drivers of all sorts, from dump truck to concrete carriers to flat beds to TT to expediters to local courier, and most seem like companies who have trouble keeping drivers, for whatever reason. Those reasons are not always the fault of the company.
I think dozens and dozens of people stumble upon these ads every day, in every city across America, who have absolutely no professional driving experience and even less experience being on the road, though think things like "Whoa cool, I can make money just for sitting behind a steering wheel every day? Where do I sign up?"
Then a lot of them enter the driving work force. Some are taken advantage of as fresh meat by unscrupulous carriers. Some find legit work with great carriers but find out fast the work and the lifestyle is not for them. Others struggle to find a good fit as far as carrier and pay. Etc etc etc
All contributes to the rather amazing turnover in the transport industry, from what I can see.
And some who find their way into driving from a CL post, some actually find their way through the madness and become Drivers.