When the company was rosy, the narrative was rosy. When the company changed, the narrative changed. My perception was accurate the whole time. The change in narrative had nothing to do with eyewear, it had to do with actual changes in the company (new top management, demoting FCC from a stand-alone company in the FedEx family to a component of FedEx Freight, changes in the dispatch system, running newly purchased company-owned equipment in direct competition with the company's contractors, rate cuts, fleet owner rules changes and more).
Are these the changes to the system that you are describing? Im always looking for opportunities to learn from others especially those whom have seen those changes.